So as most of you already know, Swedish retail chain H&M is adding a new sister to the family. The current H&M group consists of H&M, COS, Monki, Weekday and Cheap Monday. In 2013, these 5 brands will welcome a sixth offspring to the H&M family! This new addition will still be a retail chain, but will offer more quality items and is categorized as more 'high fashion'.
Sooo, now on to my favorite sentence of this post: Rumor has it... that this brand new H&M baby will be called '& Other Stories'. These rumors have been spreaded throughout the internet, so if there's any truth to them we'll know when Momma H&M decides to share!
What do you think about the upcoming retail chain? Excited, or not so much? I would love to hear your opinions!
Love,
Aline
Source: nl.elle.be
